Master's Studio · 2026
Digital brand campaign for a Parisian ready-to-wear label
Concepted a 360° digital campaign — moodboard, tone of voice, social rollout, and short-form video storyboards.
Brand strategyArt directionInDesignSocial
Shanghai · Milan · Paris
Communication, brand & digital storytelling
I'm Clara, a master's candidate in Fashion Promotion, Communication & Digital Media at Istituto Marangoni Paris. I craft brand stories that move between runway, screen, and livestream.
Present
Digital Media & Content Intern — SIR S.p.A. (SIR Robotics)
Open to 2026 roles in
communication, brand & digital.
01 · About
A communicator between Shanghai, Milan and Paris.
My path began at Istituto Marangoni Shanghai & Milan, where I studied fashion design. Now I'm training as a fashion communicator in Paris. In between, I spent four years in content — from beauty and electronics livestreams in Guangzhou to editorial and event work for Lexus in Shanghai.
I'm most curious about how brands stay human as AI reshapes every step of production and distribution. My goal: build communication work that feels global, considered, and genuinely useful — across fashion, culture, and technology.
Communication
Storytelling across WeChat, Weibo, and live-stream — in Mandarin, English, and fluent Cantonese.
AI Readiness
Using generative AI for moodboards, copy drafts, and content workflows in brand promotion.
Leadership
Led live-stream scripting, production teams, and cross-functional event planning.
Academics
Master's candidate at Istituto Marangoni Paris — Fashion Promotion, Communication & Digital Media.
02 · Resume
Experience & education.
Sep 2025 — Dec 2026
Master in Fashion Promotion, Communication & Digital Media
Istituto Marangoni · Paris Campus
Mar 2023 — Jun 2025
Content Marketing Executive
Shanghai Shenbei Lexus Automotive Co., Ltd. · Shanghai
Dec 2021 — Dec 2022
Video Content Assistant / Livestream Host
Yibei Electronics Co., Ltd. · Guangzhou
2020
Fashion Retail Intern
I.T Group
2018 — 2021
Diploma in Fashion Design
Istituto Marangoni · Shanghai · Milan
Completed the final semester in Milan.
03 · Projects
Selected work.
Lexus · 2023–2025
WeChat & Weibo content for Shanghai Shenbao Lexus
Owned monthly editorial calendars, produced advertising key visuals, and scripted dealership live-streams.
WeChatWeiboPhotoshopIllustrator
Event · 2024
Lexus lifestyle event — planning & on-site production
Assisted end-to-end event planning: guest journey, run-of-show, visual assets, and post-event content edits.
Event opsProductionContent
Yibei Electronics · 2021–2022
E-commerce livestream visuals & tutorial videos
Produced tutorial-style short videos and livestream visuals for beauty and consumer-electronics SKUs.
LivestreamVideoStyling
04 · Skills
Toolkit.
Design & Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Microsoft Office
Fashion & Brand
- Fashion branding
- Visual storytelling
- Moodboards
- Trend research
Content & Media
- Content creation
- AI visual art content creation
- Livestream production
- Short-form video
- Copywriting
Languages
- Mandarin (native)
- English (professional)
- Cantonese (fluent)
05 · Contact
Let's connect.
Hiring, admitting, or just curious? I reply within 48 hours.